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Company
RxAnte is a leading predictive analytics and clinical services company dedicated to improving medication use and health outcomes.
Mosaic Pharmacy Service, owned by RxAnte, partners with health plans, health systems, and physicians to deliver outstanding pharmacy care to medically complex and vulnerable patients.
This role strengthened my ability to manage multi-brand messaging, execute data-informed campaigns, and create marketing strategies that resonate with diverse healthcare audiences.
What I Learned
Healthcare Marketing & Patient Engagement Strategy
Data-Driven Campaign Optimization Across Paid & Owned Channels
Cross-Functional Collaboration Between Marketing, Clinical, and Sales Teams
Direct-to-Patient & Provider Communication Strategy
HIPAA-Conscious Content Development in Healthcare Marketing
Key Tasks
Integrated Campaign Strategy
Email Marketing
Social Media Marketing
Content Marketing
Healthcare Copywriting
Tradeshow & Event Marketing
Sales Enablement Collateral
Direct Mail Campaigns
Website Content & SEO
Marketing Analytics & Reporting
Graphic & Document Design
Cross-Functional Collaboration
*Due to working under a HIPAA-compliant company with strict IT regulations, I was only able to save some of my work as drafts that I created on my own editing software. However, I worked extensively on reporting to leadership with marketing metrics and data visualization across all website and social media channels.
As Marketing Specialist, I supported the marketing strategy for both RxAnte and Mosaic Pharmacy Service, developing tailored campaigns for two distinct healthcare audiences: health plan executives and providers seeking population health solutions, and older adults in need of comprehensive medication management. Working across both brands strengthened my ability to adapt messaging, content, and channel strategy to meet different business goals and customer needs.
For Mosaic Pharmacy Service, I managed integrated marketing initiatives that increased patient engagement and lead generation through targeted direct mail, paid social media campaigns, and a comprehensive website redesign. By collaborating with external vendors to enhance the user experience with new videos, testimonials, and educational resources, I helped improve website performance and strengthen the patient journey from awareness to conversion.
For RxAnte, I translated complex healthcare data into compelling marketing materials, including educational collateral, conference presentations, sales enablement resources, and multi-touch email campaigns that communicated clinical outcomes and value to health plans and providers. I also supported thought leadership initiatives and digital content designed to strengthen brand credibility within the healthcare industry.
Across both organizations, I leveraged SEO research, marketing analytics, and audience insights to optimize content strategy, monitor campaign performance, and identify opportunities for continuous improvement. This role strengthened my expertise in healthcare marketing, cross-functional collaboration, content strategy, demand generation, and performance-driven marketing.
Direct Mail Member Communications Worflow
Direct Mail Member Communications Worflow
Contributed to the redesign and copy optimization of member-facing direct mail communications, improving clarity and engagement across health plan audiences. Supported the development of integrated communication journeys using direct mail, SMS, and email workflows with behavioral logic to deliver timely, personalized outreach.
This project led to creating a more personalized member journey and contributing to a 45% increase in website lead conversions with these additional client journey touchpoints.
Coordinated Content for All Communications Use
Coordinated Content for All Communications Use
Tradeshow and Event Coordination
Tradeshow and Event Coordination
To support business development efforts, I created conference marketing materials tailored to health plan executives evaluating solutions for high-risk Medicare populations. Rather than relying solely on product features, the collateral centered on authentic patient stories and the everyday challenges faced by medically complex seniors, helping communicate the human impact behind the data. By balancing clinical outcomes with emotional storytelling, the materials demonstrated how Mosaic Pharmacy Service helps health plans reduce preventable hospitalizations, improve member engagement, and lower avoidable healthcare costs. This patient-centered messaging strengthened conversations with prospective payer organizations and reinforced our value proposition throughout industry conferences and events.
One Pager for Health Plan Target Audience
One Pager for Health Plan Target Audience
KPIs of Clinical Outcomes + Differentiators
KPIs of Clinical Outcomes + Differentiators
Case Study + Telehealth Pharmacy Process
Case Study + Telehealth Pharmacy Process
3.83× higher engagement than the average competitor
3.83× higher engagement than the average competitor
Social Media
Social Media
To increase engagement and establish Mosaic Pharmacy Service as a trusted healthcare resource, I partnered with the Senior Director of Clinical Pharmacy to translate complex clinical topics into educational, patient-centered content for LinkedIn. Together, we developed a series of blog articles and social posts that balanced clinical credibility with accessible storytelling, making pharmacy and care management topics more relevant to health plan decision-makers and healthcare professionals.
The educational blog series became the foundation of an integrated content campaign, with each article repurposed into LinkedIn posts that extended its reach and encouraged ongoing conversation. By prioritizing valuable educational content over promotional messaging, the campaign consistently generated 3.83× higher engagement than the average competitor LinkedIn post, strengthening brand credibility while expanding awareness among key healthcare audiences.
Website Redesign
Website Redesign
After RxAnte launched Mosaic Pharmacy Service in 2019, I was put in charge of making a new website design with our vendors. This six month process involved creating an agreed upon RFP of web features with the marketing team and c-suite leadership. I proposed features such as scrolling animations, language translations, and ADA accessibility adjustments.
I provided the layout for user navigation and content sections for each page. New pages that were added include the Providers and Health Plans pages. Each page was carefully reviewed for content to have a 6th grade reading level for elderly patients, and all approved and cross collaborated with c-suite leadership. The website follows HIPAA compliance including data retention on website visitors.
Blogs Worked On
Blogs Worked On
Email Campaigns
Email Campaigns
I optimized email marketing campaigns to improve engagement by refining messaging, content hierarchy, subject lines, and audience targeting. Through continuous testing and performance analysis, I increased campaign effectiveness, increasing open rates by 15% and achieving 8% click-through rates. The purpose of this campaign was to help HR build relationships with pharmacy technicians in Sterling, VA. This campaign helped with brand awarness and cold recruitment.
Continous A/B Testing & Automated Email Workflows
Continous A/B Testing & Automated Email Workflows
30%+ Open Rates
30%+ Open Rates
8%+ Click-Through Rates
8%+ Click-Through Rates
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