In 2020, I worked as a Marketing Associate at A&C Plastics, a commercial real estate in Houston, Texas. The learning curve was understanding each market for each product type  (16 different plastic types with many variations). Another unique experience for me was promoting the company's new headquarter building and stylizing the brand image further. I designed the open house invitations, planned the tour guide, created the open house video, and wrote an article for the International Association of Plastic Distributors about the building.

In my position, I edited photos and videos twice a week for our social media campaigns. Furthermore, I sent out bi-weekly newsletters for thousands of subscribers and tracked metrics for A/B testing. I often do internal document editing for manufacturer information, and I also redesigned the sales kit folders so customers can have a better brand experience. Lastly, I used Google Analytics to lead changes in the website redesign project to improve on conversion rate optimization and user behavior metrics.  Read each project description below for more information.