AFGlobal: Marketing Communications Intern

Company

Oil & Gas Manufacturing | Houston, TX | 2018

AFGlobal Corporation is a technology and manufacturing specialist. It combines conventional OEM technology for the oil & gas industry with unconventional thinking...

Key Tasks

At this internship, I focused on reporting about competitor metrics, popular hashtags, social media trends, and news coverage in the industry. This research allowed me to propose new internal and external marketing strategies to promote social media engagement. I also worked on various social media campaigns that covered employees, upcoming conferences, and company culture.

What I Learned

Oil and Gas Industry
Competitor Listening Reports
Corporate Culture
New Marketing Strategies

In 2018, I obtained a communications marketing internship with AFGlobal, an original equipment manufacturer for the oil and gas industry. The company creates equipment for oil drilling, fracking, oversea oil rigs, and so forth. As a sophomore student, this experience taught me how to quickly assimilate in an unfamiliar industry. I read industrial magazines, analyzed competitors, and attended company events to understand the language of the energy industry.

During my internship, I was able to demonstrate my Adobe graphic design skills for different social media campaigns. However, by the end of the internship, I learned how to create competitor listening reports that described current trends in the industry. By creating these reports, I was able to propose new marketing strategies related to "social responsibility" and "employee advocacy" to the Marketing Director. Read each project description below for more information.

Report Guide

Competitor Listening

As a marketing intern, I was assigned to create a report guide on competitor social listening. Competitor social listening is a tactic for collecting industry information and trends through social media and google alerts. These reports also summarize key-takeaways and inspire new ideas. This guidebook would instruct future interns on how to write these reports.

Proposal

Social Responsibility

As a marketing intern, I created a proposal that would increase public image and overall employee satisfaction. After analyzing social media content of other competitors, I found that posts about corporate volunteering received the most social engagement. In my proposal, I outlined five detailed different opportunities that the company could initiate.

Proposal

Employee Advocacy

As a marketing intern, I created a proposal that would encourage social media engagement within the company. Social media engagement not only looks good for the numbers but also builds trust for the AFGlobal brand. This proposal outlines the goals, incentives, strategies, and other resources to keep the program successful.

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