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RESA Power is the premier national provider of mission-critical solutions for electrical power systems. RESA Power is headquartered in Houston, Texas. As a Digital Marketing Specialist, designed tradeshow flyers, wrote the corporate blog, analyzed social media metrics, improved website SEO, and more...
What I Learned
Search Engine Optimization Strategies
Project Coordination Across U.S. Locations
Third-Party Collaboration For Social Media Objectives
Internal Organization For Marketing Product Inventory
Brand Consistency For Newly Acquired Entities
Key Tasks
Website Design/SEO
Document Design
Corporate Blog
Social Media
Project Coordination
Inventory Management
I worked as a Digital Marketing Specialist at RESA Power, a B2B electrical power equipment and service provider in Houston, Texas. The unique experience that I had at this company was continuing branding efforts for newly acquired locations across the United States. I learned first-hand how to offer support to these new acquisitions by providing the branding guidelines and marketing collateral needed. My support included coordinating with service providers on their behalf for their location (fulfilling swag products, implementing storefront signage, etc.) and creating digital/print assets for their clients and events. Additionally, I worked in the middle of a website redesign project and SEO project in collaboration with BrightEdge that furthered my digital marketing expertise.
In my position, I learned about best SEO practices for alt image text, keyword usage for meta descriptions, H1 and H2 optimization, and the process of configuring these changes based on analytical data through BrightEdge and Yoast. I implemented hundreds of site page changes while providing input on the website user experience. Most of all, I learned how to best approach project management with third-party groups and how to most effectively communicate timelines, fulfill orders, and provide deliverables under tight deadlines for events such as grand openings and B2B tradeshows. Besides working on project management, I continued to work on social media objectives with an outside team in which I provided new content ideas and discussed about the reports on our social media metrics.
Social
Social
Media
Media
With a third-party group specialized in social media, I worked with a team to create one of our holiday posts for the company LinkedIn page. Inspired by LinkedIn trends, I proposed the idea to create a poll post that would invite engagement for users to react and created the caption.
This post contains technical industry information while still having the entertaining relevancy of Halloween that it was scheduled for. This post had great engagement which resulted in 40% more engagement than other company posts.
Marketing Collateral
Marketing Collateral
With RESA Power acquiring several locations that year, I worked on providing new marketing collateral for consistent branding so that these newly acquired locations could provide documents to their customers. I created new technical flyers for three new locations to educate their customers, and these designs (made on Adobe) were sent to the printing companies with crop marks to aid in the print job. I also designed a new business card for HR's technical recruiters. This new design allowed these recruiters to provide their personal contact information on the back of the business card.
Project Coordination
Project Coordination
Furthermore, with new company acquisitions, I was in charge of implementing new RESA Power building signage, vehicle magnets, and window decal for several locations. I worked with service providers in both east and west U.S. time zones to obtain estimates, timelines, and approved designs that best fit our tight deadlines and budget. I learned to negotiate the pricing and deliverables alongside my marketing manager.
Furthermore, with new company acquisitions, I was in charge of implementing new RESA Power building signage, vehicle magnets, and window decal for several locations. I worked with service providers in both east and west U.S. time zones to obtain estimates, timelines, and approved designs that best fit our tight deadlines and budget. I learned to negotiate the pricing and deliverables alongside my marketing manager.
Internal Marketing Fulfillment
Internal Marketing Fulfillment
Lastly, I had the extensive role of fulfilling and managing internal marketing orders for swag products for all 36 locations across the Unites States and Canada. I corresponded with our vendor daily to request new orders, make customizations for new products, inquire about minimum orders/costs, and keep track of delivery times to update employees on their shipment. In this example above, I prepared a Christmas holiday order to be given out to all employees. I researched which products were best for the occasion, which items were most cost effective, and made mockups of what designs that could be achieved. I then prepared a PowerPoint proposal, an excel sheet of orders for each location, and the addresses for the shipment.
Lastly, I had the extensive role of fulfilling and managing internal marketing orders for swag products for all 36 locations across the Unites States and Canada. I corresponded with our vendor daily to request new orders, make customizations for new products, inquire about minimum orders/costs, and keep track of delivery times to update employees on their shipment. In this example above, I prepared a Christmas holiday order to be given out to all employees. I researched which products were best for the occasion, which items were most cost effective, and made mockups of what designs that could be achieved. I then prepared a PowerPoint proposal, an excel sheet of orders for each location, and the addresses for the shipment.
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